Blog article 2

Cool, a selection test that runs like a game!?

Can gaming in tests improve the selection process?

Evalyne Thauvoye
Blogpost Gamification

Working your way to a new job while gaming: a dream of many a gaming enthusiast or (future) reality? Implementing game design elements, also known as gamification, has been a hot topic within the HR sector in recent years. That gamification can help make the candidate application process more enjoyable and attractive. Cebir, too, pays more and more attention to candidate reservations, seeking a good balance between the attractiveness of (the tests on) our testing platform and continuing to guarantee a high-quality offering.

What is gamification”?

Gamification is the use of game elements and principles when taking a reasoning or personality test, for example. Think for example of graphic design (images, colors, recognition, answer methods …), interactivity (the candidate performs actions in the test to reach an answer), progress indicators (time indication, levels …), feedback (per item or test section) and contextualization (providing an underlying story to the test/​application tool).

Gamification contains interesting options for test development, but we must remain aware of the pitfalls.

What are the pros and cons of gamification within personnel selection?

There is quite a bit of debate about the added value of gamification in personnel selection. In doing so, there are numerous pros and cons in the scientific literature.

Advantages gamification

Is more pleasurable to do

Provides opportunities to divert the candidate’s attention from the real measurement goal

Promotes motivation

Can reduce anxiety/​stress by distracting candidates from stressors

Measures behavior more directly than self-assessment

Creates a greater sense of reality by more realistically mimicking the work setting

Disadvantages gamification

Causes noise on the measurement interpretation of the test(battery) or even systematic errors

May create negative effects in some candidates (cultural background, age …)

Requires additional skills; experience with games or digital technology plays a role

May increase anxiety/​stress when candidates view game elements as unfair

Gamification thus contains interesting options for test development, but we must remain aware of the pitfalls. The pros and cons are actually all based on 2 dimensions (1) candidate experience and (2) test quality. Whether the presence of game elements enhances or limits the candidate experience and test quality is thereby strongly related to the similarity between the chosen game elements, the measurement goal of the test(battery) and the chosen target group. It is therefore important to pay sufficient attention to this during the development process. The central question we always ask ourselves in this process is: What do we want to achieve with this game element in this specific test?” or again, What exactly do we want to measure with this test and which game elements qualify for this?”

Request a demonstration

Want to see how Cebir can work for your organisation? Would you like to try one of our tests or get a demonstration of our Cebir platform? Get in touch, we would be happy to talk.

Contact us

Want more information or have a question for us? Contact us and a team of experts will be happy to help you further.